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Keywords: Vlog marketing
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (6): 1538–1555.
Published: 12 January 2024
...Peilin Zhang; Najmul Hasan; Raymond Chiong; Chih-Wei (Fred) Chao Purpose The aim of this study was to conduct a systematic literature review (SLR) on vlog marketing. The focus was to analyse the major themes in this field and provide insights for future research directions. Design/methodology...
