Keywords: Vlogger
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2022) 34 (2): 249–267.
Published: 30 April 2021
...Yangyang Chen; Matthew Tingchi Liu; Yongdan Liu; Angela Wen-yu Chang; Jerome Yen Purpose This study extends the commitment-trust theory from the perspective of relationship marketing and explores its effect on purchase intention under the moderation of trust by investigating vloggers' relationship...

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