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Keywords: Web 2.0
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2012) 24 (5): 805–825.
Published: 02 November 2012
... might have the student: Social networking sites Facebook Web 2.0 Hospitality Classroom Teaching and Learning Activities (TLAs) Experiential learning S‐D Marketing Malaysia Teachers The allegory and the lesson. There is told the legend of a meeting between the mighty Egyptian King...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2012) 24 (2): 328–342.
Published: 30 March 2012
... perspective. Design/methodology/approach A model of student‐faculty and student‐student interactions using interactive Web 2.0 technologies in e‐learning is offered and explained using literature from service‐dominant logic research. Findings This perspective fundamentally alters the mindset of higher...
