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Keywords: Web 2.0
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Journal Articles
The uses of Facebook© technologies in Hospitality curriculum on an experiential learning platform for a new generation of students
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2012) 24 (5): 805–825.
Published: 02 November 2012
...' experience, can the phenomenon of Facebook offer for the pedagogical approach of experiential learning? Social networking sites Facebook Web 2.0 Hospitality Classroom Teaching and Learning Activities (TLAs) Experiential learning S‐D Marketing Malaysia Teachers The allegory...
Journal Articles
Reflections on student‐university interactions for next generation learning
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2012) 24 (2): 328–342.
Published: 30 March 2012
... perspective. Design/methodology/approach A model of student‐faculty and student‐student interactions using interactive Web 2.0 technologies in e‐learning is offered and explained using literature from service‐dominant logic research. Findings This perspective fundamentally alters the mindset of higher...
