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Keywords: Wholesale reselling
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (3): 666–687.
Published: 27 August 2024
... the suitable operating strategy for the live channel has become another critical issue for platforms. In such a context, what will be the impact of live-streaming on selling formats? Design/methodology/approach In order to explore these issues, we identified two selling formats (wholesale reselling...
Includes: Supplementary data
