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Keywords: Window displays
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2020) 32 (1): 188–204.
Published: 12 August 2019
... (window display and sales promotion) on impulsive buying behavior. Design/methodology/approach The sample size for the study was 350 with a response rate of 96 percent. The questionnaire was adapted from the established scale and measures. SmartPLS was used for statistical analysis. After reliability...
