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Keywords: Wine program
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2026) 38 (6): 1831–1846.
Published: 05 September 2025
... examine the positive correlation between customer experience and behavioral intentions influenced by different factors in the wine program context, which calls for further investigation of experience marketing in the future. Mingwei Wang can be contacted at: wangmingwei@bfsu.edu.cn 09 09 2024...
