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Keywords: Wishful identification
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (12): 4030–4060.
Published: 27 May 2025
... by affirming the central role of wishful identification in the social contagion process, extending research on follower psychology and addressing hedonic well-being often overlooked in prior studies focused on behavioral intentions. Duong Thuy Trang Nguyen is the corresponding author and can be contacted...
