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Keywords: Young Chinese consumers
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2023) 35 (12): 3032–3051.
Published: 08 June 2023
...Daniel Esteban May; Sara Arancibia; Calvin Wang; Nigel Hill; Karl Behrendt Purpose This research explores the purchasing behavioural drivers of young Chinese consumers purchasing foreign clothing brands. The aim is to include a range of drivers identified by different investigations into a single...
