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Keywords: Zalo
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2022) 34 (3): 576–593.
Published: 25 June 2021
...Xuan Cu Le Purpose Zalo is a Vietnam social media platform attracting over 100 m users worldwide. The work aims to ascertain how to boost users' satisfaction, habit and continuance intention toward Zalo based on the expectation confirmation theory (ECT) and its extension through the impacts...
