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Keywords: developed countries
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (1995) 7 (1-2): 37–61.
Published: 01 January 1995
..., developed countries, developing countries Background The New Zealand Situation Most research into the internationalization of firms has concentrated on large companies in the major industrialized countries of North America and Europe. The findings of this research may or may not be applicable in many ofthe...

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