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Keywords: drawings
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Journal Articles
Children's Influence on Chinese Families' Newfound Leisure Time and Its Marketing Implications
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (1996) 8 (3): 32–57.
Published: 01 March 1996
.... The study was conducted among 618 third and fourth grade children who were asked to “Draw what comes to your mind when you think about the long weekend.” The children were also asked to take home a questionnaire to their parents. The drawings were assessed using content analysis. The drawings mainly show...
