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Keywords: e-TAM
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (8): 1898–1917.
Published: 19 February 2024
...Wen Hua; Yidong Liu; Zongdeng Zhang; Meng Li; Xiaofan Yu Purpose To gain a deeper understanding of the determinants impacting the intention of Chinese young consumers to utilize virtual try-on apps (VTOs), this study adopts a modified version of the electronic technology acceptance model (e-TAM...
