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Keywords: e-Trust
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2022) 34 (10): 2184–2206.
Published: 03 December 2021
...Miao Miao; Tariq Jalees; Syed Imran Zaman; Sherbaz Khan; Noor-ul-Ain Hanif; Muhammad Kashif Javed Purpose This research study investigates the factors that influence e-customer satisfaction, e-trust, perceived value and consumers repurchase intention in the context of the B2C e-commerce segment...
