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Keywords: e-WOM intention
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Journal Articles
The e-WOM intention of artificial intelligence (AI) color cosmetics among Chinese social media influencers
Available to PurchaseAttila Endre Simay, Yuling Wei, Tamás Gyulavári, Jhanghiz Syahrivar, Piotr Gaczek, Ágnes Hofmeister-Tóth
Asia Pacific Journal of Marketing and Logistics (2023) 35 (7): 1569–1598.
Published: 01 September 2022
... is a lucrative market for various foreign beauty products and technological innovations. This research aims to investigate the adoption of AI color cosmetics applications and their electronic word-of-mouth (e-WOM) intention among Chinese social media influencers. Several key concepts have been proposed...
