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Keywords: international joint venture
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (1997) 9 (3): 53–72.
Published: 01 March 1997
... and the research on joint venture alliances are discussed. This is followed by a discussion of trust and a process‐approach to trust development. Finally, a case methodology to examine evolving IJV relationships is proposed. Cooperative Relations In International Joint Ventures Steven Arvid Scherling, North Dakota...
