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Keywords: leisure
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Journal Articles
Charting sustained usage toward mobile social media application: the criticality of expected benefits and emotional motivations
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2022) 34 (3): 576–593.
Published: 25 June 2021
... their continuous usage when an IS fulfills their satisfaction and is perceived to be beneficial. Continuance intention Perceived socialization Leisure Zalo Self-discovery The penetration of mobile devices and advanced wireless technologies has diffused social media. It is utilized in social...
Journal Articles
Children's Influence on Chinese Families' Newfound Leisure Time and Its Marketing Implications
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (1996) 8 (3): 32–57.
Published: 01 March 1996
... for family weekend leisure were obtained that have significant marketing implications. © MCB UP Limited 1996 Chinese children leisure drawings marketing Children's Influence on Chinese Families' Newfound Leisure Time Children's Influence on Chinese Families' Newfound Leisure Time and Its...
