... by the level of coordination and trust between collaborating partners, underlining the impact of TMS on the cross-organizational collaboration aspect. Finally, while incremental innovation leads to higher performance, radical innovation does not enhance performance in the short term. Originality/value...

...Jie Yang; Hongming Xie; Guangsheng Yu; Mingyu Liu; Yingnan Yang Purpose This study examines the operational and relational governances as antecedents of cooperation commitment in buyer–supplier exchanges. It also assesses the impact of cooperation commitment on operational performance. Design...

...Photis M. Panayides The marketing literature has emphasised the importance of marketing orientation as a means of achieving organisational objectives. A number of studies that have examined the marketing orientation and business performance relationship have found mixed results culminating...

...Craig Julian; Aron O’Cass Examines the determinants of International Joint Venture marketing performance in Thailand. Uses the results from a survey of 1047 Thai‐foreign IJVs in Thailand from firms that were mainly engaged in agriculture, metal working, electrical and chemical industries. Applies...

..., transaction cost economics, international joint venture, control, performance, relationships, trust. Introduction The complexity and competitiveness ofglobal business is increasingly being managed by international strategic alliances (Killing 1983; Harrigan 1988b; Hergert and Morris 1988). Anderson (1990...