... showed that keyword readability, customer characteristic keywords and brand characteristic keywords positively affect seller sales. The influence of these keyword characteristics on seller performance varied significantly across different product types. Originality/value The exploratory results...

... purchase decision Chinese family Chinese immigrant family Decision-making stages product types The teen market is substantial and growing which necessitates marketers to understand the teen purchase behavior for current sales and future brand loyalty (Goodrich and Mangleburg, 2010...