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Keywords: profiles
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Journal Articles
Internationalization in Small, Commodity Based Economies: The New Zealand Example
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (1995) 7 (1-2): 37–61.
Published: 01 January 1995
.... These include "Worried Beginners", "Halfhearted Domestics", "Maturing Adapters", "Conservative Exporters", and "Experienced Succeeders". Variables which appear to reflect stages of internationalization are also explored and presented in this study. Keywords: Internationalization,commodity, clusters, profiles...
