Keywords: transaction cost economics
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (1997) 9 (3): 53–72.
Published: 01 March 1997
..., transaction cost economics, international joint venture, control, performance, relationships, trust. Introduction The complexity and competitiveness ofglobal business is increasingly being managed by international strategic alliances (Killing 1983; Harrigan 1988b; Hergert and Morris 1988). Anderson (1990...

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