Issues

Special Issue: Challenges and trends in management for Ibero. Guest Editors: Manuel Alonso Dos Santos, Orlando Antonio Llanos-Contreras, Mauricio Jara-Bertin

Challenges and trends in management for Ibero-America

Manuel Alonso Dos Santos; Orlando Antonio Llanos-Contreras; Mauricio Jara-Bertin
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The relationship between factors that contribute to support and future intentions in relation to a major sporting event

David Parra Camacho; Manuel Alonso Dos Santos; Daniel Duclos Bastias
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Consumer value creation through WhatsApp use: A qualitative multimethod approach in a Latin American scenario

Jorge Cruz-Cárdenas; Jorge Guadalupe-Lanas; Ekaterina Zabelina; Andrés Palacio-Fierro; Margarita Velín-Fárez; Marcin Waldemar Staniewski
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A brand-new world: brand-endorsers-users fit on social media

Maria Teresa Borges-Tiago; Flavio Tiago; José Manuel Veríssimo; Tiago Silva
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Rhetorical strategies and emotions in political marketing management

Luis Camilo Ortigueira-Sánchez; Ana Lucía Cárdenas-Egúsquiza
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Determinants of foreign exchange risk management in Latin American firms

César Augusto Giraldo-Prieto; Cristina De Fuentes; Francisco Sogorb-Mira
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Explaining university student loyalty: theory, method, and empirical research in Chile

Juan Alejandro Gallegos; Arturo Vasquez
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Understanding affective evaluation in retail: consumers perspective

Enrique Marinao-Artigas; Leslier Valenzuela-Fernández; Karla Barajas-Portas
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Perceived value, satisfaction and future intentions in sport services: Putting congruence and brand trust in the equation – linear models vs QCA

Mario Alguacil; Juan Núñez-Pomar; Carlos Pérez-Campos; Vicente Prado-Gascó
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