Slow fashion foibles: understanding consumer behavior and reticence to purchase slow fashion items

There has been a pivot towards slow fashion brands and items resulting from the mounting backlash against fast fashion and the harm it causes to societies and the environment. Slow fashion has always been present in the industry, and for some shoppers it has remained a sign of distinction to favor slow fashion over fast fashion brands. Think white cotton t-shirts, blue jeans, and a simple jacket as an iconic slow fashion style – something which in timeless and suitable for most occasions. It will not set a party alight, but nor will it result in comments over being last...