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Traditional tourist hospitality operators have become subject to intense competition from flexible and engaging self-service online platforms, which let guests make bookings efficiently from an expansive choice of accommodation providers across the globe. According to differing stakeholder perspectives, the rapidly scalable dominance of online accommodation platforms has the potential for positive and negative community impacts both online and offline.
A research paper by Turker and Ozdemir (2019) analyzes the hospitality e-distribution companies Airbnb and Booking.com, with the aim of arriving at a defined systems theory-based model of social sustainability that could improve the brand and social impact of their businesses....
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