Success through challenge: how market uncertainty can improve performance and sustainability

Corporate social responsibility (CSR) is a key element to any business that wants to grow in the current global marketplace. While there is still a place for organizations who seek to push the lowest prices, lowest quality products to the mass markets, most national governments and international bodies are seeking to curtail and eventually end corporate practices that damage societies and the environment. To this end, organizations that embrace CSR are finding that customers are becoming more loyal, and therefore supporting organizational growth and profitability, as well as the market regulators forcing changes that benefit CSR-focused organizations. It is apparent...