Trustworthy story telling: using ambiguity and narrative fidelity to boost communication strategies

There are multiple forms of corporate social responsibility (CSR) frameworks for organizations to adapt. Amongst these, the major frameworks are:

In 2015 the UN added another CSR framework – the UN Sustainable Development Goals (SDGs). This framework takes an innovative angle by focusing on goal-setting, tying together human development and environmental sustainability in a single global agenda. Achieving the goals set by the UN requires concerted global cooperation between nations as well as individual organizations. Yet, as with all forms of CSR, SDGs have had accusations leveled at greenwashing or “SDG washing”. This comes from organizations who claim to be...