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Organizations across the globe are now turning to corporate social responsibility (CSR) initiatives and communications in order to gain credibility and trust with their stakeholders, both internal and external. Over the last decade, there has been a growing demand by customers and society in general for organizations to conduct themselves with, and abide by, moral and socially beneficial rules and norms. In this time, there has been a discernible drop in trust of large organizations by the general public. Of all the industries, banking has seen the largest drop in the measurement of trust. Stakeholders have been left reeling a...
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