Emerging sustainability: sustainable strategies in emerging economies as a route to entrepreneurial success

Across the global economy, sustainability has become a byword for current and relevant business practices. Sustainability has been identified as a key concept to gain competitive advantage and increased profitability. Despite beliefs or arguments that a focus on sustainability increases the bureaucratic and financial burdens on an organization, recent examples have demonstrated that the opposite is in fact true. Leaders of organizations are now considering how to implement sustainable initiatives into their core strategies in an attempt to stay on the right side of stakeholder opinion and remain competitive with their rivals. External pressures from the public, or other stakeholders,...