Sweeteners… and The Lifestyle Revolution Available to Purchase

The major points from the “Lifestyle Revolution” report and from the Annual Meeting of the International Sweeteners Association are presented. The changes taking place in people's lifestyles are likely to make a great impact on their consumption of various goods and services. Lifestyles of different groups are assessed and the needs of new consumer groups identified. Such trends can be used for the benefit of the sweetener industry across Europe, where programmes can be concentrated on those cultural areas sharing common characteristics.