Challenges for Central and Eastern Europe food industry

Article Type: Guest editorial From: British Food Journal, Volume 113, Issue 1

The development of marketing product knowledge in Eastern Europe has progressed rapidly in the last ten years.

• Branding in the food sector in Croatia.

• Best indicators in the wine sector.

• Product choice in Poland.

• Safety management in Bulgaria.

• Web marketing in the Balkans.

• Problems with GM foods.

• Agro business marketing.

• Gastronomic variables in Lithuania, Latvia, Poland and Ukraine.

• Functional marketing in foods.

The understanding of consumer perspectives and truly working around the STOP principles (segmentation, targeting, observation and positioning) has undoubtly given marketing a boost in these Eastern markets.

We hope the readers find the articles of interest.

Sanda RenkoTrade Department Faculty of Economics & Business, University of Zagreb, Zagreb, Croatia

Claudio VignaliThe Leslie Silver International Faculty, Leeds Metropolitan University, Leeds, UK