The changing nature of the British pub

For much of the twentieth century, British breweries made profits from producing beer and selling it to the public houses, and then, because they owned the public houses as well, made further profits by selling to the consumer. The government investigated this perceived monopoly, and required changes, as a result of which, in the 1990s, the brewers and the pub owners tended to separate, so that many pub owning companies did not brew, but had to rely upon profits derived from sales to the general public. This led to a far greater emphasis on customer satisfaction and so public houses have tried to attract particular sections of the market. At the same time, the public were becoming more specific in their desire for leisure entertainment. As a result, the nature of the public house changed. Some traditional houses may still exist, but in addition there are many others designed for different groups of people. This study tries to identify the main features of some of the pubs that are currently popular.