Country-of-origin effect and millennials’ wine preferences–a comparative experiment

Pantea Foroudi (PhD, MSc, MA, BA) is Programme Leader (MA, e-Marketing and Social Media) and Lecturer in Marketing and Branding at The Middlesex Business School. Prior to joining Middlesex, she was Senior Lecturer in Business Management and Undergraduate Course Director at The Claude Littner Business School, University of West London. She also has held academic positions at London International College of Business and Technology (LIBT), Brunel University London and has been Lecturer at Azad University and Al-Zahra University, Tehran, IRAN. Her major research interest is in marketing, branding, communications, visual identity/design, and social media and e-marketing from a multi-disciplinary approach.

Maria Teresa Cuomo is Associate Professor of Economics and Management at the Department of Economic and Statistical Sciences of the University of Salerno, where she teaches management and marketing. She teaches also at the Business School of the Bicocca University in Milan. She has been Visiting Professor at the Hull Business School, Yorkshire, UK and at the Business School of the University of Middlesex, London, UK. She is a member of several editorial committees of national and international journals. She has been rewarded with the Best Paper Award at GIKA Conference 2016. She has published in top journals, national and international, about: corporate reputation, managerial issues, wine marketing, consumer behaviour, corporate and investment assessment.

Matteo Rossi is Associate Professor of Corporate Finance at the University of Sannio, Benevento, Italy, where he received the PhD Degree in Management. He is also Adjunct Professor of Advanced Corporate Finance at LUISS, Rome, Italy. He is Editor-in-Chief for the International Journal of Managerial and Financial Accounting.

Giuseppe Festa is Assistant Professor of Management at the Department of Economic and Statistical Sciences of the University of Salerno, Italy, EU. He holds the PhD Degree in Economics and Management of Public Organisations from the University of Salerno, where he is Scientific Director of the Postgraduate course in Wine Business and the Vice-Director of the Second Level Master’s in Management of Healthcare Organisations – Daosan. He is also the Chairman of the Euromed Research Interest Committee on Wine Business. His research interests focus mainly on wine business, information systems and healthcare management.