Issues

Special Issue: Recent trends in the wine consumers' behaviour and need for effective marketing strategies. Guest Editors: Antonino Galati, Maria Crescimanno, Alfredo Coelho, Amedeo Maizza

Guest editorial

Antonino Galati; Maria Crescimanno; Alfredo Coelho; Amedeo Maizza
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The growing (good) bubbles: insights into US consumers of sparkling wine

Marco Lerro; Riccardo Vecchio; Concetta Nazzaro; Eugenio Pomarici
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Segmentation of China’s online wine market based on the wine-related lifestyle

Wang Yabin; Jiagui Li
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Italian millennials' preferences for wine: an exploratory study

Federico Nassivera; Gianluigi Gallenti; Stefania Troiano; Francesco Marangon; Marta Cosmina; Paolo Bogoni; Barbara Campisi; Matteo Carzedda
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Country-of-origin effect and millennials’ wine preferences–a comparative experiment

Pantea Foroudi; Maria Teresa Cuomo; Matteo Rossi; Giuseppe Festa
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Millennial generation preferences for rosé wine: An exploratory study of the Italian and French markets

Antonio Iazzi; Paola Scorrano; Pierfelice Rosato; Balakrishna Grandhi
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Factors affecting consumer preferences for “natural wine”: An exploratory study in the Italian market

Giuseppina Migliore; Alkis Thrassou; Maria Crescimanno; Giorgio Schifani; Antonino Galati
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An innovative price-setting approach: a pay-what-you-want experiment

Linda Bitsch; Jon Henrich Hanf; Jens Rüdiger
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Sustainability in the wine sector: An empirical analysis of the level of awareness and perception among the Italian consumers

Piero Mastroberardino; Giuseppe Calabrese; Flora Cortese; Miriam Petracca
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Sustainability disclosure through virtual community: the case of the wine sector

Monica Fait; Demetris Vrontis; Amedeo Maizza; Federica Cavallo
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Drinking biodiversity: a choice experiment on Franciacorta sparkling wines

Giordano Ruggeri; Chiara Mazzocchi; Stefano Corsi
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Consumer preference for wine from hand-harvested grapes

Andrea Dominici; Fabio Boncinelli; Francesca Gerini; Enrico Marone
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Risk and benefit perceptions related to wine consumption and how it influences consumers’ attitude and behavioural intentions in India

Vikas Gupta; Manohar Sajnani
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Regional difference analyzing and prediction model building for Chinese wine consumers’ sensory preference

Xiaoquan Chu; Yue Li; Yimeng Xie; Dong Tian; Weisong Mu
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How do consumers respond to fun wine labels?

Renaud Lunardo; Bradley Rickard
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Effect of information on consumer preferences and willingness-to-pay for sparkling mock wines

Simona Naspetti; Francesca Alberti; Massimo Mozzon; Sara Zingaretti; Raffaele Zanoli
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The differentiated effect of information on the sensorial appreciation of wine

Monia Saïdi; Georges Giraud
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New patterns in wine consumption: the wine by the glass trend

Diletta Acuti; Valentina Mazzoli; Laura Grazzini; Rinaldo Rinaldi
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Craft beer mon amour: an exploration of Italian craft consumers

Anna Carbone; Luisangela Quici
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Do consumers care about antioxidants in wine? The role of naturally resveratrol-enhanced wines in potential health-conscious drinkers’ preferences

Gioacchino Pappalardo; Giuseppe Di Vita; Raffaele Zanchini; Giovanni La Via; Mario D’Amico
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The amazing bond among wine consumption, health and hedonistic well-being

Mariantonietta Fiore; Leonardo Salvatore Alaimo; Nino Chkhartishvil
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Music and wine tasting: an experimental neuromarketing study

Liwei Hsu; Yen-jung Chen
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Residents’ perceptions of wine tourism on the rural destinations development

Darko B. Vukovic; Moinak Maiti; Aleksandra Vujko; Riad Shams
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