Factors affecting consumer preferences for “natural wine”: An exploratory study in the Italian market

Giuseppina Migliore is an assistant professor of agricultural economics policy at the Department of Agricultural, Food and Forest Sciences – University of Palermo. She has achieved two PhDs: one in sociology and rural development and the other in agricultural economics and policy. Her main research interest deals with consumer behaviour, sustainable consumption, sociology of consumption and marketing of agro-food products. She has been a speaker at several international conferences and has published more than 30 papers in prestigious scientific journals and is the author of several scientific articles in top research peer-reviewed journals

Alkis Thrassou is a professor of marketing at University of Nicosia (Cyprus, EU). He holds a PhD from the University of Leeds (UK) and is also a Chartered Marketer and Fellow (FCIM), a Chartered Construction Manager and Fellow (FCIOB), a Chartered Management Consultancy Surveyor (MRICS) and a Senior Research Fellow of the EuroMed Academy of Business (SFEMAB/EMRBI). He has undertaken significant research in the fields of strategic marketing, management and customer behaviour and has published over 130 works in numerous internationally esteemed peer-reviewed scientific journals and books.

Maria Crescimanno is a full professor at the Department of Agricultural and Forest Sciences, University of Palermo (Italy, EU). She is the delegate of the Chancellor of the University of Palermo for the planning and organization of the University's Master’s and a Fellow of the EuroMed Academy of Business (EMRBI). Her research interests include international and European agricultural policy, fishery market, climate change, foreign agri-food trade, agribusiness, market competitiveness, logistic and fishery policy and market analysis. Her research has been published in many international peer-reviewed journals.

Giorgio Schifani is a full professor of agricultural economic and policy at the Department of Agricultural, Food and Forest Sciences – University of Palermo. He is member of the scientific committee of the Research Group on Organic Agriculture (Italy). His main research interest deals with organic food supply chain, sustainable consumption and organic food consumption research. He is the author of several scientific papers in top research peer-reviewed journals.

Antonino Galati is an associate professor of agricultural economics and valuation and a professor of the fundamentals of economics, organization and strategic management of agro-forest business, and environmental certifications at the Department of Agricultural, Food and Forest Sciences, University of Palermo (Italy, EU). He holds a PhD in agricultural economic and policy (2007) from the University of Palermo, a postgraduate specialization diploma in Politique et choix publics en agriculture et alimentation (2005) from Institut Agronomique Méditerranéen de Montpellier (IAM-M) and is also a fellow of the EuroMed Academy of Business (EMRBI) and a co-chair of its Research Interest Committee in Agribusiness. His research interests include strategic marketing, management, market competitiveness, agribusiness, logistics and market analysis. His research has been published in a wide range of international peer-reviewed journals.