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Journal Articles

Effect of ambient scent temperature on food choice: perspectives from the construal-level theory and sensory marketing

Dang Thuan An Nguyen, Liwei Hsu

British Food Journal (2024) 126 (7): 2918–2939.

https://doi.org/10.1108/BFJ-08-2023-0753

Published: 03 June 2024

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Journal Articles

Does coffee taste better with latte art? A neuroscientific perspective

Liwei Hsu, Yen-Jung Chen

British Food Journal (2021) 123 (5): 1931–1946.

https://doi.org/10.1108/BFJ-07-2020-0612

Published: 01 January 2021

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Journal Articles

Music and wine tasting: an experimental neuromarketing study

Liwei Hsu, Yen-jung Chen

British Food Journal (2020) 122 (8): 2725–2737.

https://doi.org/10.1108/BFJ-06-2019-0434

Published: 24 September 2019

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