The gamut of technology, social media and avatar in the organic food market

Dr Supreet Kaur is an Assistant Professor in the PhD, MBA and M.Com. Programs in the Department of Commerce at the University of Delhi, India. She is the author of the book “Digital Marketing” published by Taxmann Publications. She holds several publications in Scopus, ABDC and WoS listed Journals and various publications in other peer-reviewed journals. She has participated and presented papers in over a dozen conferences and seminars. She has keen interests in areas such as Digital Marketing, Taxation and Public Finance.

Dr Justin Paul, is the Chief Editor of International Journal of Consumer Studies, a consumer research journal with the highest Impact Factor. Ranked among the top 86 highly cited Professors in Business & Economics subject areas, in the world, his citations are increasing at a record rate of 950 per month, with an H Index of 77. He holds three Ph.D.s-from the University of Brighton, England, IIT Bombay and third one from Calcutta. An author of over 180 articles in SSCI journals, he has over 75 papers in A or A star journals of the ABDC list. He has visited over 70 countries as a public speaker. He transformed IJCS as a journal with 2,300 submissions in 2023 from 575 in 2019.