Open figure viewer
Conventional economic measures are cited to show a declining demand for meat. Numerous surveys are quoted to show attitudinal factors influencing such decline. Within this decline, however, examples are given where significant market segments are available for exploitation. The report concludes that demand trends will be erratic depending on nutritional fashion; with regularisation likely to depend on emergence of channel domination by retail chains.
This content is only available via PDF.
© MCB UP Limited
1988
You do not currently have access to this content.
