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Volume 90, Issue 1

1 January 1988

British Food Journal Cover Image for Volume 90, Issue 1

Editors

Robert Hamlin;

Robert Hamlin

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Stefano Bresciani;

Stefano Bresciani

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Louise Manning;

Louise Manning

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Michael Carolan;

Michael Carolan

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Alberto Ferraris

Alberto Ferraris

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Review Article| January 01 1988

THE SELECTION OF FOOD BRAND NAMES

David Shipley;

Graham J. Hooley;

Simon Wallace

Author & Article Information

Publisher: Emerald Publishing

Online ISSN: 1758-4108

Print ISSN: 0007-070X

© MCB UP Limited

1988

British Food Journal (1988) 90 (1): 15–19.

https://doi.org/10.1108/eb011805

The key benefits resulting from the development of effective brand names by firms operating in fiercely competitive food markets are outlined and the paucity of relevant research is noted. This article provides a managerially applicable model of brand name development and presents findings on this subject recently gathered in a survey of food manufacturers.

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© MCB UP Limited

1988

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