Catering for the fish consumer – a UK perspective

Reviews the highly fragmented UK catering market and its response to the requirements of fish consumers. Investigates the contemporary trends within the catering sector′s leading players. Finds that the public is becoming increasingly sophisticated in its choice of foods and is spending more when eating away from home. Argues that, despite some exceptions, many outlets, especially among hotels and restaurants, leave much to be desired. Suggests that too frequently fish is being served to sections of the catering public without any real attempt to match the offering to consumers′ wants. Indicates that alternative cuisines are growing in popularity and pose a significant threat to fish caterers who, if they do not improve their product offerings, may sink rather than swim.