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This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/00346659510103584. When citing the article, please cite: R.K. Hutchins, L.A. Greenhalgh, (1995), “Organic confusion: sustaining competitive advantage”, Nutrition & Food Science, Vol. 95 Iss: 6, pp. 11 - 14.

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