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Journal Articles

“Quite a pickle”: understanding how consumer sustainability behavior influences willingness to pay for sustainable food products and services

Adekunle Oke, Alfred Chinta, Thuy Kim Hoang Nguyen, Oluyomi Abayomi Osobajo

British Food Journal (2026) 128 (2): 774–790.

https://doi.org/10.1108/BFJ-07-2025-0902

Published: 14 November 2025

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Journal Articles

Ethical consumers: an exploratory investigation of the ethical food consumption behaviour of young adults in the North East of Scotland

Adekunle Oke, Jasmina Ladas, Moira Bailey

British Food Journal (2020) 122 (11): 3623–3638.

https://doi.org/10.1108/BFJ-10-2019-0801

Published: 28 April 2020

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