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Journal Articles

Decoding excess: the role of social media celebrities and impression management in food over-ordering in luxury dining

Xie Hui, Saqib Ali, Ken Wang, Ahmad M.A. Zamil

British Food Journal (2026) 128 (1): 213–236.

https://doi.org/10.1108/BFJ-01-2025-0084

Published: 22 September 2025

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Journal Articles

Unleashing the potential of social media celebrities to promote food waste reduction in educational institutions: developing an extended model based on the value-belief-norm theory

Ahmad S. Ajina, Saqib Ali, Ahmad M.A. Zamil, Nadeem Khalid, Mohammed Ali Bait Ali Sulaiman

British Food Journal (2024) 126 (7): 2787–2808.

https://doi.org/10.1108/BFJ-04-2023-0279

Published: 13 May 2024

View article titled, Unleashing the potential of social media celebrities to promote food waste reduction in educational institutions: developing an extended model based on the value-belief-norm theory

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