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Carmen Rodriguez Santos
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Journal Articles

Green perceived values and willingness to pay: a mixed-methods study in the organic food market

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Oliver Torres-Reynoso, Jesus Garcia-Madariaga, Carmen Rodríguez-Santos
Journal: British Food Journal
British Food Journal 1–25.
https://doi.org/10.1108/BFJ-01-2025-0100
Published: 20 January 2026
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Journal Articles

Brand loyalty and electronic word-of-mouth antecedents: the moderating effects of experiences

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Cristina Aragonés-Jericó, Carmen Rodriguez Santos, Ines Kuster-Boluda, Natalia Vila-Lopez
Journal: British Food Journal
British Food Journal (2024) 126 (12): 4242–4259.
https://doi.org/10.1108/BFJ-10-2023-0877
Published: 14 October 2024
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