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Journal Articles

Attitude as a determinant of sustainable milk consumption in Taiwan

I-Heng Chang, Chaoyun Liang

British Food Journal (2026) 128 (3): 957–970.

https://doi.org/10.1108/BFJ-11-2024-1132

Published: 06 November 2025

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Journal Articles

Product-based marketing strategies: pork consumption in Taiwan and Japan

Ching Yin Ip, Chaoyun Liang

British Food Journal (2024) 126 (3): 1202–1216.

https://doi.org/10.1108/BFJ-02-2023-0158

Published: 22 December 2023

View article titled, Product-based marketing strategies: pork consumption in Taiwan and Japan

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Journal Articles

Effects of determinants of dried fruit purchase intention and the related consumer segmentation on e-commerce in China

Yuting Sun, Chaoyun Liang

British Food Journal (2021) 123 (3): 1133–1154.

https://doi.org/10.1108/BFJ-07-2020-0617

Published: 10 November 2020

View article titled, Effects of determinants of dried fruit purchase intention and the related consumer segmentation on e-commerce in China

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