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Journal Articles

Guest editorial: Social media influencer marketing in the food and beverage industry

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Chee Wei Cheah, Kian Yeik Koay, Weng Marc Lim, Alberto Ferraris
Journal: British Food Journal
British Food Journal (2024) 126 (12): 4013–4017.
https://doi.org/10.1108/BFJ-12-2024-473
Published: 20 November 2024
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Journal Articles

The rise of the food truck phenomenon: an integrated model of consumers' intentions to visit food trucks

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Kian Yeik Koay, Chee Wei Cheah, Natarsha Ganesan
Journal: British Food Journal
British Food Journal (2023) 125 (9): 3288–3303.
https://doi.org/10.1108/BFJ-12-2022-1092
Published: 18 April 2023
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Journal Articles

Understanding consumers' intention to revisit bubble tea stores: an application of the theory of planned behaviour

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Kian Yeik Koay, Chee Wei Cheah
Journal: British Food Journal
British Food Journal (2023) 125 (3): 994–1007.
https://doi.org/10.1108/BFJ-01-2022-0025
Published: 06 June 2022
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Journal Articles

A model of online food delivery service quality, customer satisfaction and customer loyalty: a combination of PLS-SEM and NCA approaches

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Kian Yeik Koay, Chee Wei Cheah, Yi Xuan Chang
Journal: British Food Journal
British Food Journal (2022) 124 (12): 4516–4532.
https://doi.org/10.1108/BFJ-10-2021-1169
Published: 15 February 2022
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