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Journal Articles

Where innovation processes make a difference in products' short‐ and long‐term market success

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Christien M. Enzing, Maarten H. Batterink, Felix H.A. Janszen, S.W.F. (Onno) Omta
Journal: British Food Journal
British Food Journal (2011) 113 (7): 812–837.
https://doi.org/10.1108/00070701111148379
Published: 05 July 2011
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