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Journal Articles

Cultivating loyalty through logistics: the role of functional, emotional and social experiences in fresh agri-food E-commerce

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Fangzhong Qi, Jingya Zhang, Yina Chen, Cong Cao
Journal: British Food Journal
British Food Journal (2026) 128 (1): 40–57.
https://doi.org/10.1108/BFJ-02-2025-0171
Published: 22 August 2025
View article titled, Cultivating loyalty through logistics: the role of functional, emotional and social experiences in fresh agri-food E-commerce
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Journal Articles

What triggers consumers to purchase eco-friendly food? The impact of micro signals, macro signals and perceived value

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Cong Cao, Xinghua Zhang
Journal: British Food Journal
British Food Journal (2024) 126 (5): 2204–2226.
https://doi.org/10.1108/BFJ-08-2023-0697
Published: 13 February 2024
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