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Journal Articles

The role of cultural identity in acceptance of wine innovations in wine regions

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Eva Reinares-Lara, Jorge Pelegrín-Borondo, Cristina Olarte-Pascual, Gwenaelle Oruezabala
Journal: British Food Journal
British Food Journal (2023) 125 (3): 869–885.
https://doi.org/10.1108/BFJ-07-2021-0802
Published: 10 May 2022
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Journal Articles

The “right” wine taster: Identifying individuals high in emergent nature to develop new market-oriented products

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Emma Juaneda-Ayensa, Cristina Olarte-Pascual, Eva Reinares-Lara, Pedro Reinares-Lara
Journal: British Food Journal
British Food Journal (2019) 121 (3): 675–696.
https://doi.org/10.1108/BFJ-05-2018-0303
Published: 07 January 2019
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