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“Quality does not sell itself”: Divergence between “objective” product quality and preference for coffee in naïve consumers

Davide Giacalone, Toke Reinholt Fosgaard, Ida Steen, Morten Münchow

British Food Journal (2016) 118 (10): 2462–2474.

https://doi.org/10.1108/BFJ-03-2016-0127

Published: 03 October 2016

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