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Prost with craft beer! Do customer experience and price sensitivity affect product price image, perceived value and repurchase intention?

Fernanda Rizzon, Deonir De Toni, Ana Paula Graciola, Gabriel Sperandio Milan

British Food Journal (2023) 125 (7): 2333–2349.

https://doi.org/10.1108/BFJ-05-2022-0456

Published: 22 November 2022

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