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Journal Articles

The impact of loan risk compensation policy in the short food supply chain: is blockchain-enabled financing more efficient?

Ning Xue, Hong Huo, Chunjia Han, Mu Yang, Varsha Arya, Prabin Kumar Panigrahi, Brij B. Gupta

British Food Journal (2025) 127 (5): 1831–1847.

https://doi.org/10.1108/BFJ-12-2023-1129

Published: 03 December 2024

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Includes: Supplementary data

Journal Articles

Research on the matching effect between advertising appeal and product type on the purchase intention of organic food

Jiayuan Zhao, Hong Huo, Sheng Wei, Chunjia Han, Mu Yang, Brij B. Gupta, Varsha Arya

British Food Journal (2024) 126 (13): 162–181.

https://doi.org/10.1108/BFJ-11-2023-1016

Published: 19 March 2024

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